What is it like to work in PR?
What is a PR speaker? A short profile
As a public relations officer, you are responsible for maintaining the image of companies, authorities and organizations. You develop concepts on how information about the company can best be disseminated. You can find a job in public relations and communication agencies as well as in the communication department of companies and institutions. The PR consultant is also known as a PR consultant or PR manager.
Provider of further training to become a PR speaker
At the following institutes you can complete further training to become a PR officer.
What tasks do I have as a PR officer?
As a PR consultant, you will optimize the internal and external communication of companies. You are the contact person for the media and disseminate information within the company, for example through company magazines and newsletters.
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You will develop concepts for how a company can be presented positively to the public. Your strategy can include various points: press work, events, publications, websites, social media activities, image campaigns and lectures.
tasks and activities
- Design PR strategies for internal and external communication
- Evaluate reports on the company
- Compose, edit and publish press releases
- Process press inquiries
- Maintain and expand press contacts
- Create newsletters, brochures, flyers and advertisements
- Plan events such as trade fair appearances, press conferences and employee meetings
- Maintain internet and intranet appearances
- Design and write annual reports
- Write customer and employee magazines
- Document PR work and monitor success
What tasks and activities do I deal with?
Your main tasks are press work and the creation of texts for publications and websites. This diagram shows an approximate percentage distribution of activities.
What does my day-to-day work as a PR officer look like?
Katrin Wellenberg heads the PR agency attrACT and describes her daily work as a public relations manager:
You can read the whole interview here.
Where do I work as a PR speaker?
As a PR consultant, you will work in a PR agency or in a communications agency for various clients. You can also commit yourself to a company, an organization, an authority or another institution and work there in the press or communications department.
In which industries do I work as a PR consultant?
Every industry depends on the expert knowledge of PR speakers. That's why you can work in a wide variety of companies and institutions. Possible employers are, for example:
- Textile company
- Food manufacturer
- Pharmaceutical companies
- Automobile manufacturer
- Educational institutions
- Cultural establishments
- Catering establishments
Which companies are looking for PR speakers?
- PR agencies and communication agencies: You can find work at, for example Scholz & Friend, A&B One or FischerApplet.
- Communication departments: Medium-sized and large companies, organizations and corporations often have their own communications department where you can work as a PR officer. In addition to many other employers, for exampleVolkswagen, pizza.de and Peek & Cloppenburg in question.
What salary does a PR officer earn?
Your salary depends heavily on your company and your experience. PR agencies pay less on average than other companies. The income also varies depending on the industry. PR consultants in industrial companies usually earn more than their counterparts in retail.
The following table serves as a guide to how much you as a PR speaker earn on average per month:
|Salary prospects *|
|Starting salary||2.500 €|
|Salary with work experience||3.900 €|
|* in gross / monthly|
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How do I become a PR speaker?
The training is not stipulated by law. You can qualify as a volunteer or trainee for the job, study, do further training or complete distance learning.
In an internship or trainee program, you will learn the trade directly in a PR agency or communications department. Training companies often require a university degree. Your career prospects are very good due to the practice-oriented training. You can find training positions, for example, via job exchanges such as Stepstone andJobscout24.
A completed degree is highly regarded by superiors. In Germany, several courses in the field of public relations and public relations have become established:
|University||Course of study||graduation|
|Hanover University of Applied Sciences||public relations||Bachelor of Arts|
|Hanover University of Applied Sciences||Communication management||Master of Arts|
|University of Applied Sciences Gelsenkirchen||Journalism and public relations||Bachelor of Arts|
|International School of Management||Communications & Marketing||Bachelor of Arts|
|University of Leipzig||Communication management||Master of Arts|
|University of Jena||Public communication||Master of Arts|
|University of Mainz||Corporate communication / PR||Master of Arts|
As a PR consultant, you have a lot to do with journalists. You provide them with information and write press releases.
That is why studying journalism is also suitable for work. Furthermore, you can study communication or media studies and deal scientifically with communication and media. It is important that you gain work experience through internships.
In order to be able to study, you must have a university entrance qualification or a technical college entrance qualification. At the end of your studies there is a scientific thesis.
If you want to study flexibly in terms of location and time - for example because you are employed - then distance learning is the right thing for you. Distance learning providers are:
|providers||Duration of study||graduation|
|Free journalism school||12 to 24 months||"PR Officer (FJS)"|
|German press academy||12 months||PR consultant degree from PZOK|
|PR plus||18 months||Academic PR consultant|
|Com + plus||12 months||Certificate "Communication Manager (ZAK)" or "PR Consultant - PR Officer (PZOK)"|
|Institute for Learning Systems (ILS)||15 months||ILS certificate "Public Relations" and certificate "Certified PR speaker (AKOMM)"|
|Study Community Darmstadt (SGD)||12 months||SGD certificate or SGD certificate "Public Relations"|
|Fernakademie Klett||15 months||FERNAKADEMIE certificate "Public Relations" and certificate "Certified PR speaker (AKOMM)"|
Find out more about these courses on FernstudiumCheck, where you can find further information on costs, procedures and reviews.
If you have already gained professional experience in the field of PR and public relations, you can take part in further training Public Relations specialist occupy. This will help you expand your specialist knowledge and secure opportunities for advancement. The degrees after continuing education to become a Public Relations specialist are internal to the institute.
In addition, the German Academy for Public Relations at the Düsseldorf, Frankfurt am Main, Berlin and Munich locations where you learn the basics of PR. Four modules of three days each convey the basic knowledge of strategic communication, media work and text, online communication and conception. You will receive a certificate of participation and can take the “Communication Advisor / Referent (DAPR)” exam.
5 good reasons to become a PR speaker:
- You have a communicative and creative activity.
- Due to the project-related work, you deal with different topics and tasks every time.
- You get to know many different personalities.
- PR consultants work in almost all industries - so you can find work in an industry that interests you.
- You contribute to the fact that the public perceives companies and organizations positively.
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