What is Sales Cloud in CRM

Your CRM solution for digital sales: SAP Sales Cloud

The CRM for a 360-degree view of your customers

Make your sales more efficient, transparent and productive: SAP Sales Cloud is not just classic customer relationship management. It is THE platform for mobile working, quick analyzes and attractive dashboards. Regardless of whether it is detailed area management for your field service, preparation of offers including offer and product configuration (CPQ) or an analytical look at your sales funnel: You decide how you want to set up your CRM.

The latest SAP technologies ensure your company's success - in the long term and sustainably. Get to know your customers, their industry-specific needs, wishes and goals exactly and use this information to always be that decisive step ahead. All information comes together in SAP Sales Cloud and can be used profitably for your campaigns at any time.

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Tailored to your requirements: whether on-premise, cloud or hybrid solution

No question about it - the CRM trend is the cloud, the future lies in it! It combines mobility, usability and efficient work in one platform. Without any installation, system requirements or your own hardware. But hybrid solutions - a combination of cloud and OnPremise CRM - can also be useful to preserve the data and system integrations from years of work and still position yourself with the cloud for the future. In this way you take the first step into the digital future, but keep the start-up effort low and you can quickly get started with the new solution.

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Always one step ahead

Has sales really changed that much in recent years? We say yes! The sales representative is now not just a salesperson, but a customer understanding, companion and advisor. Potentials have to be evaluated, individual offers have to be created quickly and precisely and customer inquiries have to be responded to quickly. Sales managers must always keep an eye on performance, growth and strategy, analyze figures and make them transparent. In short: the requirements have increased enormously. Only with the right tools - deeply integrated, powerful and high-performance as well as easy to use - can the sales team surpass itself.

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Customer experience management is the order of the day

A well-implemented and well-maintained CRM is the foundation for asserting oneself in the market. But this is only the beginning of the journey because there is far greater potential slumbering here, which ensures the decisive competitive advantage: The customer must be the focus of the company's goals! A holistic approach is essential for deep and sustainable customer loyalty. It is important to perfectly harmonize the processes in the areas of marketing, commerce, sales and service, to optimize collaboration and workflows, to create an end-to-end customer experience.

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Fit for the future with the latest technology: SAP Customer Experience Solutions (formerly SAP C / 4HANA)

SAP Customer Experience Solutions combines modular cloud solutions for marketing, trade, sales, service and customer data. She also uses intelligent technologies such as machine learning or the Internet of Things (IoT) to make the customer experience even more individual. And all in real time!

SAP Marketing Cloud

In the meantime, the trend from the B2C has also fully arrived in the B2B segment: Marketing automation is the future! This consolidates the maximum knowledge of your customers from the World Wide Web, social media, e-mails and personal conversations in real time and generates leads (contacts) for your product or service. SAP Marketing Cloud also supports you in evaluating data intelligently and in a targeted manner, at the right time and in the right place, in displaying your offer - optimally tailored to the customer.

SAP Service Cloud

The goal of every company is to retain customers over the long term and to turn them into enthusiastic brand ambassadors for their own company. In the B2B segment in particular, Service Excellence can generate more sales than ever before. All channels come together in SAP Service Cloud. In addition, there are endless possibilities for your technician deployment planning and field service management. This creates the basis for a seamless, unique and inspiring customer journey in service.

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Mastering challenges in modern B2B sales

It crunches on four corners: These problems should be known to B2B sales and resolved

The world of B2B sales has continued to turn. Many developments over the past five years can be traced back to digitization. But what exactly has changed? How should sales react?

Follow us on a small sales tour to the four big challenges - and get to know approaches that make your day-to-day work easier and more productive again.

Find out in our specialist article:

  • What challenges sales in the B2B environment are facing today
  • How to master these challenges efficiently
  • What the future success of modern sales depends on

* Please note: The solution package SAP Hybris Cloud for Customer, which previously consisted of SAP Hybris Cloud for Sales, SAP Hybris Cloud for Service, SAP Hybris Marketing and SAP Hybris Cloud for Social Engagement, is now called SAP Hybris Sales Cloud, SAP Hybris Service Cloud and SAP Hybris Marketing Cloud.

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