What are some unique designs

How to create a unique logo

Your logo is the face of your marketing. Since it is visible everywhere - from business cards to billboards - every entrepreneur naturally pursues the goal of creating something that is different and expressive. You want a unique logo that is eye-catching or imaginative - and that also represents your company appropriately. So you say to your designer, "I want a logo like Apple's or Nike's."

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Sigh.

He'll hold his head and say, “Can you please give me a few more details about your company? What is your product Who is your target group? "

Believe me, your designer will be every single day asked to design a logo the size of an Apple or Nike logo. But there are two fundamental problems with this request: 1) Designing a unique logo that has no obvious connection to your company can be risky. 2) Logos like Apple and Nike are not arbitrary as most people think - there is a method behind the apparent randomness.

History of the creation of some unique logos

Apple

A bitten apple has nothing to do with computers, right? Since an apple has no obvious connection to computers, most people assume the iconic Apple logo is completely arbitrary. But if you look at the original logo, designed by Ronald Wayne in 1976, you can see that the design included a drawing of Sir Isaac Newton sitting under an apple tree; the one from which the apple fell, that changed science forever.

With this detailed logo, Apple hoped to put itself on par with one of the greatest thinkers of all time - not a bad move. But the logo was too cluttered. Its complex and detailed design did not match the many media it was supposed to be on, such as your computer screen. Apple fell into a common trap of innovative (and non-intuitive) logo design: taking a path that was way too intellectual.

Less than a year later, Steve Jobs was looking for a logo that was more modern. Staying true to the underlying theme of an apple changing the scientific world (with a few tweaks), the current silver Apple logo was born.

The bite? Nothing particularly well thought out, at least initially. Rob Janoff, the designer, wanted to make sure people knew it was an apple, not a tomato. The "bite" results in a nice play on words with byte, is simply a coincidence.

Nike

People all over the world and of all ages see the Nike Swoosh and immediately think of the sportswear giant - a logo dream come true. But was the logo handcrafted by a large advertising or design company? Not even close. The famous Swoosh is the product of a design student, Carolyn Davidson, who was asked by one of Nike's founders (the original company was Blue Ribbon Sports), Phil Knight, to create a stripe for a line of products that "transports emotions". Davidson got $ 35 for the job. The rest is history. Initially, Knight was not completely enthusiastic about the design, but ultimately decided to give the design its ultimate place - company logo.

Why should you concern yourself with the history of the origins of a logo?

Understanding how the original designs came about by looking at the original designs and the mistakes made along the way can help you develop a process for your own unique logo design.

Apple's design began with a desire to be on a par with the best scientists. Nike wanted the stripe to convey emotions. What do you want your customers to think or feel when they see your logo? The first step in logo design is to ask yourself this question!

Think of it this way: if you're a lawyer, it probably isn't very smart to use the scales of Justitia in your branding as it's the most overused icon in the industry. It won't make you stand out from anyone. But you may have to dig a little deeper to find out what your logo is really supposed to convey.

Perhaps you firmly believe that the pen is more powerful than the sword and that you can help your clients avoid dangerous confrontations with written complaints? Great! Pens and swords are not the scales of Justice. You're moving towards a unique perspective - and brainstorming in the right direction.

A story from a small Hawaiian surf shop

Town & Country Surf was founded in Pearl City, Hawaii in 1971. Most surf shop logos feature surfboards, waves and breathtaking sunsets. But Town & Country Surfs logo left all of that out.

Their use of the yin and yang symbol is not typical of a surf company. So what were you thinking?

If the city is yin, the country is yang. When yin is soft, yang is strong. When yin is light, yang is dark. The symbol involves everyone. Surfers come from all walks of life so this is a very zen-esque approach to logo design.

Take a look at the curves of the yin and yang: they can also stand for waves, which brings in the whole surfing theme. Translation: Surfers from all walks of life are invited to ride waves.

The logo works. This small business has become an international sensation that is about more than just selling surfboards. Her t-shirt designs are loved in Hawaii, Australia, and Japan.

How do I come up with a unique logo?

Don't rush to create a cool logo in the hope that it will become a merchandise magnet. A timeless, original logo takes time. Focus on what makes your product or service unique and don't just think about it What you do but why. As you jump into the process of creating your ideal logo, keep these design tips in mind:

1. Awaken inspiration

What inspired you to start your company? This way of thinking can lead you to an unexpected logo design (think of Newton in Apple's original logo). If you're a new maker of almond milk, you might consider playing around with the concept of milk or dairy products: how does your brand approach this category differently? Perhaps you can create a playful mascot: Super Almond (an almond with a cape and mask?) To compete with the worn-out cows that represent the traditional dairy products.

2. Know your target audience

Who do you serve Town & Country Surf understood that many surfers would sign everything that the yin and yang symbol stands for: unity, balance and connection to the sea. Do you know the basic motivations and values ​​of your target group?

3. Trust your designer

Once you've done the necessary research and brainstorming, share your findings with your designer, then sit back and let them do their job. Sometimes you can no longer see the forest for the trees. Your designer looks at the entire concept from above and his job is to turn your concept into something very special. Trust his instincts.

Apple's original logo was designed by one of the founders. Decades later, it was redesigned by a professional designer who kept the essence of the original concept while building in Steve Jobs’s aesthetic sense and direction for the company.

4. Be flexible and adaptable

Flexibility is the key to logo design. The Apple and Nike logos we know and love today didn't have such promising beginnings. Remember, the beloved Swoosh was a simple stripe for a company that wasn't even called Nike. Your logo doesn't have to be perfect today! As your business and brand develop, you will be able to see and test what your customers like - and dislike - about your logo. That doesn't mean a logo redesign is an easy undertaking, but many companies go through it more than once in their lifetime. From Pepsi to AT&T, many brands have updated their logos to keep up with the times, technical developments and changes in their products, services or their customer base.

5. Keep up with technology

Some companies like State Farm have invested in a logo redesign to keep up with the ever-changing digital world. You may be determined to do something different with your logo, but make sure your unique design can handle anything digital, from smartphones to Twitter and everything in between.

You now have the basic building blocks that will help you on the way to a distinctive logo design. Take risks, but be careful. Get inspiration, but be pragmatic. Adaptability is essential and flexibility is important.

You can do it!

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